Web Survey Bibliography
Title A new model for concept evaluation
Author Allen, D. R.
Source Quirk's Marketing Research Review, August 2016, pp. 34-37
Year 2016
Access date 06.09.2016
Abstract
A look at the value of analyzing consumers’ verbal – rather than written – responses to new product concepts.
Access/Direct link Quirk's Marketing Research Review Homepage (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article